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pgw wrote:
So I manufacture, distribute, and sell a product...and it may be a great product,
I develop a plan to donate...let's say, 1% of profits to X (fill in name of worthy endeavor)...so then I increase the sale price of the product by 3%, make a greater profit (which is the point of being in business), customers believe that by supporting my business, they are assisting X (fill in name of worthy endeavor) and those customers will use their influence on other potential customers to support my product to assist X (fill in name of worthy endeavor), and while the worthy endeavor is supported, I have additional resources (from the greater profit) to travel, climb, bicycle, fish, lecture (with 1% of my fees going to X), and being described by those who may benefit from my donations as someone who walks the walk...
"I love it when a plan comes together!"
...Hannbal Smith
Paul
Oh it's a great plan Paul, one that has tremendous amount of merit within a capitalist framework. I object when people try and paint it as some form of environmental moral ethic.
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