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It is odd that a big city like San Jose can't support a fly shop, so it certainly must be customer service (or lack of it) that doomed them. Here in Sacramento we have three fly shops: Kiene's, American Fly Fishing and Fly Fishing Specialties. Sac is a whole lot smaller than SJ, yet these shops all have been in business for a long time. The customer service I've received at both Kiene's and American Fly has been outstanding, which is why I keep going back. I've never been to FFS or SJFS, so I can't say anything about them.
There's a basic business school lesson here, no?
--FlyGuy (Dave)
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