The Northern California Fly Fishing Board

I purchased a Scott fly rod this past fall from The Fly Shop and a few months later received a copy of Fly Fisherman magazine. I thought that's kinda neat - good customer relations. I've continued to receive issues of the Fly Fisherman magazine to this day.

I realize that The Fly Shop more than likely has an agreement with Fly Fisherman magazine and it's probably costing them next to nothing but none the less what a clever marketing idea.

Pete