The Northern California Fly Fishing Board

Everything they sell is twice the price it should be. For that price point, they should serve you lunch and give one on one service, yet they don't. Orvis carters to the East Coasrt and British crowd, in their Range Rovers and Tweed Jackets, and they have a false sense of things "western".

That being said, they do come up with most of the inovative products in the outdoor sports industry.Orvis is also responsible for the most useless JUNK to enter the field too!

My treasured Orvis flytying pattern book, in its 3 ring binder that looked like a Betty Crocker cookbook, has been with me for nearly 30 years. Orvis popularized "dog beds", fatwood, Tweed jackets and Chino pants.


I hold them personally responsible for the inflated prices of the flyfishing industry.


I love their motto, MORE IS MORE!